LG 50″ Smart TV – 4K UHD, webOS, AI Processor, HDR10

Product Overview

The LG 50″ UA77 Series Smart TV (50UP7700PUA) delivers stunning 4K UHD visuals through its advanced α7 AI Processor 4K Gen8, which intelligently optimizes picture and sound for every scene. With **4K Super Upscaling**, this TV enhances lower-resolution content to near-4K quality, ensuring crisp details whether watching streaming shows, sports, or movies. The **Direct LED backlight** combined with **Dynamic Tone Mapping** provides superior contrast and brightness, making dark scenes deeper and highlights more vibrant.

Designed for immersive entertainment, the TV supports **HDR10 and HLG** formats, unlocking a wider color gamut and dynamic range for lifelike imagery. **Filmmaker Mode** preserves the director’s original vision by disabling motion smoothing and maintaining accurate colors and frame rates. Gamers will appreciate **VRR up to 60Hz** and **ALLM**, reducing lag and screen tearing for smooth gameplay on compatible consoles. The **60Hz native refresh rate** handles fast-motion content effectively, while features like LG Sound Sync enhance audio synchronization with soundbars.

Running on LG’s award-winning **webOS platform**, navigation is intuitive with personalized recommendations and quick access to popular streaming services. Voice control via built-in ThinQ AI and smartphone remote app adds convenience for searching content or adjusting settings. The **2.0 channel down-firing speaker system** delivers clear dialogue and immersive sound, with Sound Mode Share allowing audio customization across devices.

Connectivity is robust with **3 HDMI inputs** (including eARC on HDMI 2), **2 USB 2.0 ports**, **Ethernet**, **Wi-Fi 5 (802.11ac)**, and **Bluetooth 5.1** for wireless headphones or speakers. The **ATSC 1.0 tuner** supports over-the-air and cable broadcasts via RF input. At just **18.3 lbs without stand**, this slim 43.7 x 25.4 x 2.4-inch panel fits seamlessly in any space, with VESA 200×300 mount compatibility for wall installation.

Energy-efficient at **102W typical consumption** and under 0.5W standby, it balances performance with low running costs (189kWh annual). Ideal for modern living rooms, bedrooms, or home offices, this TV transforms everyday viewing into cinematic experiences. Its sleek black design, reliable webOS updates, and Simplink HDMI-CEC for unified control make it a smart, future-proof choice for families and entertainment enthusiasts seeking premium quality at accessible pricing. Whether binge-watching series, gaming late into the night, or hosting movie nights, the LG 50UP7700PUA elevates every moment with AI-powered intelligence and 4K brilliance.